William Hill gallops into the FTSE100

The pending merger between Xstrata and Glencore has left a space for a new entrant to the FTSE100 and William Hill after some pretty impressive momentum in the last 6-9 months sneaked up to take it on the line. Trouble is, it is another momentum stock with stretched fundamentals now joining the 100. A year or so ago it had an impressive dividend yield of over 4% which is now around 2.5%.

Meanwhile, Ladbrokes has raided William Hill to fill a position where they are playing catch up with their FTSE100 rival.

British bookmaker Ladbrokes has hired Jim Mullen from William Hill to run its online operations as it tries to make up lost ground on its larger rival in the sector.

Ladbrokes' attempts to galvanise its digital business are borrowing heavily from the success enjoyed by market leader William Hill, which entered the FTSE 100 index of leading companies on Wednesday.

Mullen will have the title of director, digital when he starts work in November, Ladbrokes said on Wednesday. He worked as chief operating officer at William Hill's online operations.

Ladbrokes has formed a partnership with software developer Playtech to develop its online business, a fast expanding part of the gambling market. The companies launched a digital marketing services operation on Wednesday, to be based in the Israeli city of Tel Aviv.

http://au.news.yahoo.com/technology/news/article/-/16967171/ladbrokes-recruits-william-hill-man-to-run-digital-unit/